If you’re a Northern California resident, you may have noticed these two guys hanging out in the nutrition bar section at Whole Foods.
If you don’t recognize them—those are ReGrained’s founders, Dan and Jordan. They’re reminding shoppers to support local brands (like ReGrained)!
It’s exciting that more folks will be able to support our edible upcycling mission during their regular grocery shopping. We’re grateful to have a partner like Whole Foods that celebrates local brands.
On a larger scale, we are proud to support the movement to eat local. We often think of eating “local” in terms of where our produce comes from, but where our shelved goods come from is also an important aspect of eating locally.
Whether or not you live close to where we make our upcycled snacks, here are a few things to think about as you make an effort to eat locally:
Locally-sourced food often has a smaller environmental footprint. When the food you buy is coming from somewhere nearby, that usually means fewer greenhouse gases were emitted from trucks to transport the food from the farm or production facility to your local market.


Hopefully this inspires you to eat more locally! Start small by switching to crackers made from American-grown wheat or buying produce that’s in season! If you live in the Bay Area, we hope you’ll think about snagging some of our bars at Whole Foods, too. Eat Up!