Scaling Food’s Circular Economy
Explore Two Ways to Upcycle
We supply high-quality upcycled ingredients and partner with food and beverage companies to help them uncover and develop their own upcycling opportunities—turning waste into profit, at every stage.
How We’re Driving Change
Food waste is one of the most urgent challenges facing our food system. We’re doing our part to transform it into opportunity.
Through Our Upcycled Ingredient Portfolio
We offer a groundbreaking range of nutritious, functional, and climate-smart ingredients to help you innovate, meet consumer demand, and reach your supply-chain impact goals.
By Partnering to Create New Solutions
We offer innovation services that turn sustainability goals into profit-driving initiatives, helping food and agriculture stakeholders reduce waste and capture new sources of revenue.
Who We Work With
CPG Brands & Manufacturers
Turn consumer demand into product innovation and explore production waste streams innovation.
Ingredient Suppliers
Develop value-added formats, accelerate go-to-market strategies, and unlock new demand.
Agricultural Processors & Growers
Upcycle surplus and co-products into high-value applications that increase revenue per acre and reduce waste.
Retailers & Foodservice Operators
Activate private label innovation, source upcycled SKUs, or valorize in-store waste streams from bakeries, juicing, and prep operations.
Institutions & Trade Associations
Catalyze category demand, educate stakeholders, and support market-building strategies with technical and strategic expertise.
Together, we’re turning waste into revenue—and building a more resilient, sustainable food system.
Ingredients That Work Harder
Our upcycled ingredients – led by our flagship ReGrained SuperGrain+® platform – deliver standout product innovation and renovation benefits.
ReGrained SuperGrain+®:
The ingredient that inspired the revolution — a versatile product family derived from brewers’ “spent” grain to enhance flavor and nutrition..
- Expanded Portfolio: We now offer a range of ingredients, including teas, cocoa substitutes, syrups, purées, unique fruits, and more.
- Formulation-Ready: Our ingredient solutions to enhance flavor, fortify nutrition, support functional claims, and power sustainability storytelling.
Learn more about ReGrained SuperGrain+® and our portfolioio of innovative upcycled ingredients.
Introducing The Upcycled Food Labs
Bringing the firepower of food science, sustainability, product development, and commercialization together — we act as an extension of your team to help you move faster, with less lift, less risk, and a clearer path to profit and impact.
Opportunity Discovery
We uncover hidden opportunities in your byproducts and identify strategic pathways to transform them into valuable products.
Business Case Development
We build robust business cases by defining target customers, value propositions, channel strategy, and competitive benchmarking to ensure market fit and financial viability.
Product Development
We bring your product to life through formulation, prototyping, consumer research and validation, sensory testing, and claims substantiation to ensure it meets market needs and quality standards.
Scale-Up & Commercialization
We optimize production processes, supply chains, and go-to-market strategies that deliver profitability and impact.
Market Launch & Growth
We partner with you to launch effectively, expand distribution, and drive sustainable growth.
Trusted by Innovators Across the Food System
From global brands to scrappy startups to commodities boards, we’ve helped partners bring bold ideas to life.
Supporting Private
Label Innovation
Bridged the gap between food waste reduction goals and private brand innovation to drive sustainability leadership.
CHALLENGE
Kroger sought to expand its private label offerings with products that meet growing consumer demand for sustainability and align with its Zero Hunger | Zero Waste initiative.
SOLUTION
UP, Inc. collaborated with Kroger to integrate ReGrained SuperGrain+® into new products, accelerating product innovation and advancing sustainability goals.
RESULTS
A range of product concepts across multiple categories, including the launch of three bread SKUs (Seeded Multigrain, Multigrain Quinoa, Apple Cinnamon) in 1,800 stores across 18 states.
A WORD FROM OUR PARTNER
“Upcycled Foods, Inc. Helped Us Connect The Dots Between Our Food Waste Reduction Goals And Our Private Brand Innovation Priorities.”
– Mike Florea, Kroger Private Brands Innovation
Co-developing Value-added
Upcycled Ingredient Solutions
Launched product positioned as a leading innovation in the category with enhanced nutritional profile and sustainability credentials.
CHALLENGE
Kerry needed to offer innovative ingredients for CPG customers that delivered taste and nutrition with meaningful sustainability credentials.
SOLUTION
UP, Inc. co-created the world’s first upcycled protein crisp. Each serving offers significantly more protein and fiber – two in-demand nutrients by consumers – over conventional alternatives.
RESULTS
The upcycled protein crisp generated significant sales opportunities, demonstrating strong market interest and potential for broader adoption.