FOR IMMEDIATE RELEASE:
BERKELEY, CA – ReGrained, the food upcycling platform that upcycles nutritious byproducts into novel ingredients, was set to launch their latest innovation at Natural Products Expo West this month. That is, until the conference was cancelled due to the COVID-19 outbreak. Instead, the company has launched the product virtually with online buyer meetings for the retailers and a limited presale offering with free shipping to lower barriers to trial for consumers.
ReGrained Puffs are powered by SuperGrain+, the company’s flagship upcycled product that is created using their patented process to transform “spent” brewers’ grain into a nutritious, versatile and functional ingredient. ReGrained sells SuperGrain+ through business-to-business partnerships and showcases with their own branded product lines.
ReGrained’s new line of puffed chips boast boosted nutrition, flavor, and purpose as the only better-for-the-planet brand in an exploding category of better-for-you salty snacks. By deploying “twin-screw extrusion,” a blend of ReGrained SuperGrain+ and Non-GMO Organic corn is expanded and dried, not fried. The result is a certified Made with Organic crunchy savory snack with only 100 calories per 39 piece serving, 0g saturated and trans fats, and a good source of fiber.
Above: ReGrained Puffs, an innovative new upcycled produced using twin-screw extrusion.
At Natural Products Expo West last year, the company democratized their development process by leveraging the show floor as a live tasting panel. This year, the product launched with optimized flavor profiles, form factor, and positioning.
The five chef-driven flavors launching are Mexican Street Corn, Texas Pit BBQ, Aged Sharp Cheddar, Smoked Sea Salt and Cracked Pepper, and Urban Garden, a take on a vegetable and herb flavor. Four of the five flavors are vegan.
Above: Mexican Street Corn flavor, with flavor notes of roasted corn, chili and lime.
“Our puff perfectly showcases ReGrained’s versatility and innovative spirit. Gram for gram, every laudable point of differentiation about this product plainly demonstrates ReGrained’s potential. In addition to being delicious, nutritious, fun and sustainable, our puffs also showcase a new angle of commercial viability for our co-development partners.” stated Dan Kurzrock, ReGrained Chief Executive Officer.
ReGrained Puffs are available online today and hitting the shelves soon at grocers in the natural channel and alternative national retailers.
Above: ReGrained SuperGrain+ Puffs, now available on presale.
ABOUT REGRAINED:
ReGrained is a mission-driven ingredient platform leveraging patent-pending technology to transform food waste and byproducts into tasty superfoods. ReGrained SuperGrain+Ⓡ – their hero ingredient – is a versatile, economical, and environmentally impactful grain blend that performs flawlessly in all commercial applications, enabling food manufacturers to produce more delicious, nutritious, and marketable foods while contributing to sustainable practice and food waste mitigation. – www.ReGrained.com