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Upcycled Certified™: Aligning New Products With Consumer Trends

By Sophia Busam So far, the 2024 CPG landscape has seen disruption and innovation when it comes to 'better-for-you' products. New SPINS data indicates that the Upcycled Certified™  claim is trending, reflecting shifting consumer priorities and positive synergies with organic labels.1 Consumer Priorities Shoppers identified their top sustainability priorities to be: (1) reducing waste, (2)…

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